DirectSmile is a powerful, fully integrated marketing software solution for data-driven print, PURL, email, SMS, social media, mobile media and image personalisation.
Take a more detailed look into the EFI DirectSmile Cross Media Suite
With our intuitive studio tools designing multi-channel marketing assets couldn’t be simpler. Build the layouts for all the media you need – from direct mail to emails and apps - in one simple-to-use browser-based Design Editor. Adapt imagery using drag and drop functionality and add QR codes and PURLs to deliver fast personalisation. Complete web design without any HTML skills, or use scripting for more complex jobs as required.
Once complete, manage all workflows and resources, including designs, databases and assets, from a single dashboard and see live previews on one screen. Your customers can upload images and data to create highly personalised communications to drive responsiveness and ROI.
A great multi-channel campaign delivers speed, accuracy and real-time monitoring. With DirectSmile you can host marketing campaigns and execute repeat runs, upload new data and make edits to campaigns, live 24/7, for faster time to market.
If you are a marketing agency or print and production house, you can give customers access to pre-designed templates or previous campaigns via the new marketing portal, allowing them to adapt content and designs without the time and support of your own staff. Customers can also import databases from external software such as Salesforce.com and Microsoft Dynamics and create business logic for certain design elements with the built-in filter editor. They can also integrate social media and create apps for Facebook and others.
Quality, compliance and brand consistency can all be assured by locking core design components. And campaigns can be seamlessly managed allowing automated runs and follow-up cycles.
Finally, enjoy full visibility at all times with on-demand access to campaign statistics using the customisable campaign dashboard accessible via mobile, tablet and desktop devices.
For third-party agencies, DirectSmile gives you the ideal migration path to multi-channel communication production and the power to secure digital print volumes. Doing so positions you as a value-added partner and allows you to claim higher margin DIY business and develop long-term customer relationships. The sophisticated targeting, dynamic personalisation and follow-up capabilities allow you to deliver measurable return on your customers’ investments and greater ROI for you too.
Product images are for illustration purposes only. Certain functions are optional. Please refer to the product specifications or contact your Canon sales representative for further details.